3. Music Videos Sweeding

Reflection:
The sweding task has allowed us as a group to understand what techniques we can use within our music video and it has allowed to understand how to implement these techniques into our own video to help our music video look the best possible.
Extension Task:

For this part of the task I will be looking at Countdown by Beyonce and will be talking about a series of editing techniques that have been used. This song won Best editing in the MTV Music video Awards 2012 and therefore this must mean there would be plenty of techniques to talk about.

Split-screen:

The image above shows two print screens of different times in the video whereby split screen is used. This technique can display either the same shot with different actions displayed within or multiple shots of the same action as seen above.

Stop Motion:
The image above shows series of screenshots which display stop motion animation. This technique is used to show a series of still images that are consecutively placed after each other to make them appear to be one big fluid shot. In the video this is seen when Beyonce uses her arms as clock arms as she moves them round clockwise in a circle.

Chroma-Keying:

This is quite an advanced piece of editing whereby the editor would key out certain colours and replace them with another in this case changing from colour to colour as seen above. The screen shot above shows the Beyonce standing on the spot singing whilst the background, costume and makeup changes colours.

Wipe-Transition:

This technique is also quite advanced as it shows Beyonce in the one shot (more specifically the screen shot seen previously on chroma-keying) and then she moves away and as she moves the image behind changes to a different shot of her.

Overall, in this music video it is evident that some of the editing techniques used are very effective although some more complex than others. Some of the techniques go with the music which is why each techniques is very effective, for example the chroma-keying scene, her shoulders move to the beat and as they move the colours in the background and her costume change too. Therefore, by using all the techniques seen and using them effective is the reason why this song won best editing as it provides a spectacular display for viewers.