2. Star Image

How I will use Richard Dyers theory to create my own Star Image.

Firstly and most importantly my artist will need to have good management because this will be the first steps to be a recognized pop star as my star will not be heard of by anyone. This is following Dyers first theory and therefore continuing with the rest my star will need to feature in some magazines, more so the front cover as this would be the first image the people will see. Furthermore my star would need to attend premieres to be noticed on the big stages at fancy premieres. A good way to help my star to become a big pop star would be through the way they dress and therefore my star could follow the latest fashion trend therefore viewers would be able to relate when they see the clothing that my star is wearing. Moreover, my star could have a USP- Unique selling point - by which viewers or general people will know them by, whether it be a different hairstyle or fancy clothing, by doing this it could attract a wider audience pleasing big record labels.  

Why is the correct Star Image important?

Getting the correct is important as is it can lead artists in many directions as it would allow them to see the fan base they will generate from the actions they take. By viewing the fan base they can gather, these artist are able to plan  who to sell to and what to sell to them as well as understanding the types of songs they would sing and the lyrics they would use. Not getting the correct star image could lead to an artist becoming unpopular and therefore resulting in potentially dying out and having a failed singing career. This type of result could be seen in such artist like Alexandra Burke, coming through the ranks of X Factor, similarly to One Direction, she had made a couple of hit singles including her X Factor winning song and then eventually died out due to poor management and other factors from Dyers theory. Evidently this shows that Dyers theory should be followed to ensure that companies can produce pop stars and have pop performers having the same outcome as Alexandra Burke.