I am going to be analyzing the following music video and looking at these specific aspects:
- Props
- Location
- Costume
- Body Language
- Narrative
By analyzing this music and looking for these aspects, it will help me with the planning and production of my music video and allow to gather the correct conventions for a House/Dance music video. The video below is a song called Nobody To Love by Sigma.
2. What is the genre of the music video?
This music video is from the house/dance genre. The evidence to knowing this is firstly one convention that can instantly seen and that is the partly clothed women running on the beach, this convention is seen in many house music videos because the majority of these videos are set in exotic locations that are usually sunny. Another aspect of the music video that allows me to understand that this music video is part of the house genre is the fact that there is no link between the lyrics and the narrative as this is another convention of this genre.
3. Analysis the setting and decor of the music video
The setting and decor in this music video is tropical and set somewhere that is hot. It is evident in the video as the women seen within the video are wearing bikinis and they have a convertible car driving along the coast line. This setting would connote happiness because hot countries are places people want to spend their time, therefore linking to this, I believe that this video fits the genre because some of the music that comes from this genre is upbeat and has a positive vibe and the video has a similar effect because of the sun and the sea.
4. Analysis the costumes of the music video
The costumes within the video are basic and realistic, the director has potentially chosen this to keep the video realistic and allow the audience to relate to it. Furthermore, the costume is also conventional as one the convention related to house music is partly dressed and in the music video plenty of flesh can be see on the women in the clip as they are wearing bikinis for the majority of the beginning.
5. Analysis the props in the music video
There are different props within the video that have been used such as a convertible car, flares, a beach ball, an axe and long boards. All these props reflect the feeling provided by the song and supports the scenes as both girls are having fun with all the props, for example sitting in the convertible car with lit flares showing a rebellious attitude although still having fun. The director could have chosen these props because these are things people would use during the summer when they are trying to enjoy themselves.
6. Analysis the body language and movement in the music video
The body language of the two actress fits the conventions of the genre as this type of music is very upbeat and happy and it is evident within the video that the two women were upbeat and happy because they are enjoying themselves with what they are doing. This is very similar with the movement of the two women as they are moving around quickly and running at many different points, this links and mirrors the music as it is also quick and furthermore the quick movement is another convention seen in house music.
7. Performance
Within the music no artist is seen, this is very conventional to a house/dance song as the majority of artist who create these songs are Dj's and therefore within the music videos they call upon actress to fill the void and provide a performance of some sort. I believe the performance does not add anything but helps support the vibe of the music as the audience can see the two women enjoy themselves on the beach and doing the things that they are doing.
8. Narrative
This music video doesn't have a narrative which is a common convention of house music as their videos don't tend to have narratives to videos, although Calvin Harris' song 'I need your love' could be considered to have a narrative to the song.
Extension:
For the extension task I am going to be doing the same as I did on the previous music video. I am going to be analyzing the following features:
2. What is the genre of the music video?
By analyzing a music video from the house/dance genre, it has allowed me to have a better understand of some of the codes and conventions associated to the genre and therefore will help me plan out what I could personally add to my music video when I come around to producing it.
3. Analysis the setting and decor of the music video
The setting and decor in this music video is tropical and set somewhere that is hot. It is evident in the video as the women seen within the video are wearing bikinis and they have a convertible car driving along the coast line. This setting would connote happiness because hot countries are places people want to spend their time, therefore linking to this, I believe that this video fits the genre because some of the music that comes from this genre is upbeat and has a positive vibe and the video has a similar effect because of the sun and the sea.
4. Analysis the costumes of the music video
The costumes within the video are basic and realistic, the director has potentially chosen this to keep the video realistic and allow the audience to relate to it. Furthermore, the costume is also conventional as one the convention related to house music is partly dressed and in the music video plenty of flesh can be see on the women in the clip as they are wearing bikinis for the majority of the beginning.
5. Analysis the props in the music video
There are different props within the video that have been used such as a convertible car, flares, a beach ball, an axe and long boards. All these props reflect the feeling provided by the song and supports the scenes as both girls are having fun with all the props, for example sitting in the convertible car with lit flares showing a rebellious attitude although still having fun. The director could have chosen these props because these are things people would use during the summer when they are trying to enjoy themselves.
6. Analysis the body language and movement in the music video
The body language of the two actress fits the conventions of the genre as this type of music is very upbeat and happy and it is evident within the video that the two women were upbeat and happy because they are enjoying themselves with what they are doing. This is very similar with the movement of the two women as they are moving around quickly and running at many different points, this links and mirrors the music as it is also quick and furthermore the quick movement is another convention seen in house music.
7. Performance
Within the music no artist is seen, this is very conventional to a house/dance song as the majority of artist who create these songs are Dj's and therefore within the music videos they call upon actress to fill the void and provide a performance of some sort. I believe the performance does not add anything but helps support the vibe of the music as the audience can see the two women enjoy themselves on the beach and doing the things that they are doing.
8. Narrative
This music video doesn't have a narrative which is a common convention of house music as their videos don't tend to have narratives to videos, although Calvin Harris' song 'I need your love' could be considered to have a narrative to the song.
Extension:
For the extension task I am going to be doing the same as I did on the previous music video. I am going to be analyzing the following features:
- Props
- Location
- Costume
- Body Language
- Narrative
2. What is the genre of the music video?
This music video is from the house/dance genre. The evidence to knowing this is firstly one convention that can instantly seen and that is the partly clothed woman standing on a balcony, this convention is seen in many house music videos because the majority of these videos are set in exotic locations that are usually sunny. Another aspect of the music video that allows me to understand that this music video is part of the house genre is the fact that there is no link between the lyrics and the narrative as this is another convention of this genre.
3. Analysis the setting and decor of the music video
The setting and decor in this music video is rich and tropical as the house at the beginning and the woman standing on the balcony allow the viewers to understand that the house is owned by someone famous and it is set it in a hot country. I believe this music video fits the house genre because it is set in the summer comes round many people are happy, furthermore, the house/dance genre has an upbeat and positive vibe and therefore this is why i believe the music video fits this genre.
4. Analysis the costumes of the music video
The costume within the music video is very similar to the previous music video I analysed as there is a half naked women seen within the music video which is a conventional feature of house/dance songs. Furthermore, the costumes used in the video are pieces of clothing that many people can relate too as they are the types of clothing many young people of this generation would wear, by doing this, the director has allowed the music video to be realistic because many people can relate to it.
5. Analysis the props in the music video
The props used in this video are tuned up drag cars and race flags which therefore indicates that this video has a racing like theme behind it. The director potentially chose to use these props because during the summer many people chose to have fun and do many different adventurous activities which can be seen the music as the actress is racing in drag cars. Although, with this specific genre, the music videos do not tend link with the lyrics or the music videos tend to be random therefore this could be the meaning behind this video.
6. Analysis the body language and movement in the music video
The body language of the actress mirrors the music as the movement is fast and upbeat which is a conventional feature of house/dance music because the the genre is generally really upbeat. Furthermore, the thrill of the activity they are doing could reflect the body language of the women and furthermore links to the upbeat vibe of the music.
7. Performance
Although a conventional feature of house/dance music videos is not seeing the artist, in Calvin Harris' music videos he tends to appear in his music videos therefore this goes against general conventions of a house/dance music video. Performance in house music videos help support the vibe within the music video and attract viewers to watch music.
8. Narrative
3. Analysis the setting and decor of the music video
The setting and decor in this music video is rich and tropical as the house at the beginning and the woman standing on the balcony allow the viewers to understand that the house is owned by someone famous and it is set it in a hot country. I believe this music video fits the house genre because it is set in the summer comes round many people are happy, furthermore, the house/dance genre has an upbeat and positive vibe and therefore this is why i believe the music video fits this genre.
4. Analysis the costumes of the music video
The costume within the music video is very similar to the previous music video I analysed as there is a half naked women seen within the music video which is a conventional feature of house/dance songs. Furthermore, the costumes used in the video are pieces of clothing that many people can relate too as they are the types of clothing many young people of this generation would wear, by doing this, the director has allowed the music video to be realistic because many people can relate to it.
5. Analysis the props in the music video
The props used in this video are tuned up drag cars and race flags which therefore indicates that this video has a racing like theme behind it. The director potentially chose to use these props because during the summer many people chose to have fun and do many different adventurous activities which can be seen the music as the actress is racing in drag cars. Although, with this specific genre, the music videos do not tend link with the lyrics or the music videos tend to be random therefore this could be the meaning behind this video.
6. Analysis the body language and movement in the music video
The body language of the actress mirrors the music as the movement is fast and upbeat which is a conventional feature of house/dance music because the the genre is generally really upbeat. Furthermore, the thrill of the activity they are doing could reflect the body language of the women and furthermore links to the upbeat vibe of the music.
7. Performance
Although a conventional feature of house/dance music videos is not seeing the artist, in Calvin Harris' music videos he tends to appear in his music videos therefore this goes against general conventions of a house/dance music video. Performance in house music videos help support the vibe within the music video and attract viewers to watch music.
8. Narrative
This music video has a narrative and within the narrative, Calvin Harris does take part and in the music video it talks about meeting a call during the summer. The narrative could potentially add a sense of realism or allow people to relate to what is happening within the music video and allow to have a sense of belonging.
Reflection:By analyzing a music video from the house/dance genre, it has allowed me to have a better understand of some of the codes and conventions associated to the genre and therefore will help me plan out what I could personally add to my music video when I come around to producing it.
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