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Thank You very much,

Anthony Luongo

Music Video (Final)

Magazine Advert

Digipak

4.How did you use new media technologies in the construction and research, planning and evaluation stages?

To help me through my research, planning and prodution I used many different types of new media. New media is a form of electronic communication which allows one to transfer in digital techniques, computerised systems and data networks. Below are a list of programs I had used to help me to make my products.

Blogger:

I used blogger to post all of my coursework on. I find that using blogger was very interactive because it is very visual that allows you to present your work in the way you wish. Blogger contains connection to may different features which are beneficial to me and the way my work will be laid out, for example, Blogger allows you to get images straight off your computer to provide a visual aspect to your work or you could publish videos straight from YouTube via the embed code on the YouTube, this provides a direct link to the video to give the user another dimension of presentation.



Prezi:

I used Prezi for a couple of my tasks and this is a program which allows you to create a presentation in a more diverse whether with many different transitions and design, this is a contrast to straightforward and basic Microsoft power point. Prezi is very similar to blogger as it had many features that allowed you to provide visuals for the reader as it allowed you to take images directly from google and also allowed you to add videos directly from YouTube which again provides the user with another aspect of presentation.



YouTube:

YouTube has been a great invention for many reasons, not only for entertainment reasons, but also for educational and work purposes. I used YouTube the post a draft copy and the final copy of my music video, as well posting other blog posts I needed to post. Furthermore, I also used YouTube as a source where I could find inspiration before producing my music video. I was also able to extract the song from YouTube using a converter so that I was able to add it as part of my music video.
Premiere Pro:

Premiere Pro was the program we had used to edit our music video. The features within the program were of high quality and allowed us to create high quality music videos. It allows you to upload the clips you wish and once you have your clips, it allows you to use the cut tool to cut and move clips around and ensure that the lip syncing is accurate. It also allowed us to add effects such as fading and changing the brightness. All these features allowed us to come out with a perfect final product which the group was very pleased with.



Photoshop:

When creating my digipak and advert, I used Photoshop and this is a program which is highly effective to use in this area of production. The reason I chose to use Photoshop was because it possessed a wide variety of tools and features that allowed me to produce high quality pieces of work. Photoshop allowed my to tweak the brightness and colour saturation on my artist when designing my advert and it also allowed me to create small lights on my fonts to make them seem like they were reflecting light. One very essential feature of Photoshop is the fact that you can download fonts for the program to expand your variety on your design and the user can find specific fonts which are appropriate for their work.
PowerPoint:

This is another program is had used to present my work and it was effective as this is a program which is designed to present work for different circumstances, whether it is for business or school. PowerPoint is a good way to illustrate your work visually as it has many features to make your presentation look and furthermore, an advantage to using PowerPoint is that it is very user friendly therefore many different people can use it. In addition, if a user has an account on Microsoft products like PowerPoint then they will be able to put there PowerPoint through embed URL's on OneDrive, similarly to slide share.


Nikon D3100 Digital Camera:

When filming my music video, we used a Nikon D3100 to film and this camera allowed us to produce to quality footage. This camera possessed many features and one feature was advanced zoom which benefited us when filming some establishing shots as zooming allowed to emphasis our location. Furthermore, this camera had many other features, for example lighting adjustments which benefited us due to the constant change of lighting. In addition, the camera fitted on a tri-pod which allowed us to produce stable shots. Using this camera was essential because a group member already had this camera and therefore there were no costs and furthermore we were able to produce a good music video of the highest standard.

iMac Computer:

The iMac is an extremely beneficial device as this is the device that I completed all of my work on. The Mac had very good processing power and very good memory therefore it could hold many different programs for me to use and it could also hold many different files as well as being able to run very fast. It had programs such as Premiere Pro to edit the music video and Safari which I used to do my research and access all of the online programs, especially my blog.





Google & Safari:

Google was main source behind everything.To access any online programs such as Prezi or Blogger I went through Google as this is a search engine which is highly used by many users. Google also allowed me to do my research for my research and planning tasks as well as finding inspiration for my ancillary tasks. This was the same for Safari which is similar to Google, the only downside to Safari is that not many people use this Web Browser as much as Google.

3. What have you learned from your audience feedback?

2. How effective is the combination of your main product and ancillary texts?

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Music Video (Draft)

Audience Feedback- Advert

By looking at the feedback above, it is clear that the audience like this poster as the design and layout suits the genre. The class vote on the side indicates that my audience preferred this advert to the previous advert I had created which lacked many features. The small feedback which I needed to take into consideration were feedback such as changing some words that made more sense such as 'Album' rather than 'Tickets' and other changes like adding my record label at the top and adding in usernames for social network sites at the bottom.

Audience Feedback- Digipak

Compared to my poster, the feedback on this album cover is far more negative. There are some positive feedback on my album cover, for example the neon lines on the back are very eye catching and good, I had added a nice effect on the artist on the front. On the other hand, there were many negatives such as inconsistency on the font effects, the colour was completely different to my advert and someone stated to change the colour to a sandy like colour which I embraced and used. In addition, the negative feedback allowed me to think back over some ideas and change round my digipak. 

Below is the inside cover and disk of my digipak and the feedback on these are very similar to the front cover, the colours are inconsistant and need to be the same as my poster.

Audience Feedback- Editing

Below is a table of results showing the results from a questionnaire that I devised. I had asked 100 people and here are the results:

Questions	Answer
	Yes	No
Question 1	45	6	51
Question 2	10	2	12
Question 3	36	1	37
Total	91	9	100

From the results, it shows that our editing was good and it had small amount of faults. The audience that I had asked believed the editing fitted both the situation in the narrative and the song. They felt that the faded effects when the male was on his own portrayed a real sense of sadness as we had overlaid the scene with the lip syncing and because this part was slow it had added effect. Furthermore, the audience felt that our editing was convention as we used some quick cuts when the beat built up which is something that can be seen in many other songs in house/dance music.

Audience Feedback- Mise En Scene

Below is a print screen of the questions that I have asked my audience:

I asked 100 people to answer these questions and below are the results of the questionnaire:

Questions	Answer
	Yes	No
Question 1	45	6	51
Question 2	10	2	12
Question 3	30	7	37
Total			100

From reviewing the questionnaire above, it is evident that the are which the audience disagree with is the costume worn by the actors as some feel that it is not appropriate to the genre. Some of the audience feel that maybe the costume worn should have been more summery and more revealing, for example they should have worn swimming costumes to fit in with the time of year and the location. However, the way the film had panned out and the idea of the narrative, it would not have suited.

Audience Feedback- Costume

Below is a print screen of the questions that I have asked my audience:

I asked 100 people to answers these questions and below are the results of the questionnaire:

Questions	Answer
	Yes	No
Question 1	30	7	37
Question 2	45	6	51
Question 3	7	5	12
Total	82	18	100

From reviewing the questionnaire, it is evident that the area which the audience disagree with me the most is whether the costume worn by the artist is appropriate to the house/dance genre. However, because so little people disagree with the costume we used within our video, there would be no necessary reason to change the costume. This is also relevant to the two other questions that I had asked my audience.